Her research and teaching interests include consumer culture and social marketing, adult and lifelong learning in its various forms, critical thinking and connections between adult learning and social output that can impact social change. She has a passion for research theory and practice and has been involved in teaching research as well as worked on several research projects. She is the appointed professional trainer for MAXQDA analysis software for Kenya, providing advice and training in the use of the software for computer assisted qualitative data analysis (CAQDA).
Dr. Nancy Njiraini is currently a faculty member at SBS teaching in academic and executive education programs. Her work experience spreads across more than 25 years in various roles within marketing management, strategic management and operations, in several corporate organisations in Kenya and United Kingdom. Nancy has extensive experience in training and facilitating corporate business and management courses and has taught academic courses at undergraduate and postgraduate levels. She was an examiner and moderator of professional marketing qualifications for the world leading Chartered Institute of Marketing (CIM) for close to 10 years. She was previously at University of Glasgow before coming to SBS.