overview
- Lecturer, Researcher and Trainer in Marketing, Microfinance and Entrepreneurship
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Nyongesa, Anne Stella Kasobya
Positions
- Program Manager, Strathmore Business School , Strathmore University
- Faculty Research Coordinator, Strathmore University 2007 - 2008
- Lecturer and Trainer, Kenyatta University 2003 - 2007
- Faculty Exams Officer, Strathmore University 2004 - 2006
- Direct Sales Executive, Standard Chartered Bank 2003
- Teaching Assistant/Lecturer, Makerere University 1996 - 2002
- Sales Representative, Uganda Breweries 1996 - 2000
Research Areas
- Customer retention
- Marketing (LCSH)
- Microfinance (LCSH)
- Relationship marketing (LCSH)
- Social performance management
Overview
geographic focus
- Kenya Country
Affiliation
member of
- Development of the proposed Bachelor of Science in Banking and Microfinance Member
- Undergraduate sub-committee - Intergration of Strathmore Business School and School of Management of Commerce Member
- Research and Enterprise Strategy Development for School of Management and Commerce Member 2015
- Review of the Marketing Specialization Curriculum for the Bcom. Degree Member 2015
attended event
Publications
selected publications
Research
research overview
- She is also involved in Research activities, where in 2012 she was the lead researcher for Kenya in a survey covering both Uganda and Kenya titled ‘Entrepreneurship: Empowering Marginalized Groups’ funded by ICBE-Trust Africa in which a report on the level of Entrepreneurship amongst Rural youth in Uganda and Kenya was developed. Prior to joining Strathmore University
other research activities
- The Influence of Relationship Marketing, Social Performance Management and Firm Characteristics on Customer Retention by Microfinance Institutions in Kenya Investigator 2015 - 2017
- Relationship Marketing and the status of Social Performance Management by Microfinance Institutions in Kenya Investigator 2014 - 2015
- Toyota Kenya Market observational survey into the units in operation for Toyota vehicles in Nairobi Investigator 2012
- Empowering Marginalized Groups - Rural Entrepreneurship among the youth in Uganda and Kenya Investigator 2011 - 2012
- The diversity of Microfinance products and satisfaction of clients social needs Investigator 2010 - 2011
- The Branding of Kenya Wild Life Services Investigator 2007 - 2008
- Survey of the Banking Industry in Kenya Investigator 2007
- The Extent to which Consumer Behavior is influenced by the Corporate Social Responsibility efforts of Businesses, in Kenya Investigator 2007
Teaching
teaching activities
- SWAMI Programme run at the University Trainer
- BCK 3102 - Global Marketing Lecturer
- BCK 4102 - Sales Management Lecturer
- BCK 4201 - Services Marketing Lecturer
- BCM 3101 - Entrepreneurship Skills Lecturer
- BCM 3201 - Research Methodology Lecturer
- BCM 4201 - Business Planning Lecturer
- BCN 3102 - Strategic Planning for Microfinance Lecturer
- BSF 3112 - Marketing for Financial Services Lecturer
- MKT 3101 - Marketing Management Lecturer
- MKT 3102 - Marketing Research Lecturer
- MKT 3202 - Marketing Research Lecturer
- MKT 3202 - Marketing Strategy & Plans Lecturer
- Marketing Lecturer
Background
education and training
- M.B.F. Master in Banking and Finance in Microfinance, Moi University 2010
- P.G.D.M. Post Graduate Diploma in Marketing, Chartered Institute of Marketing UK 2003
- M.S.M Master of Science in Marketing, Makerere University 2002
- B.Com. in Marketing, Makerere University , Upper Class Honors 1996
credential eligibility attained
- Certificate in Applied Research Certificate
awards and honors
Contact
full name
- Anne Stella Kasobya Nyongesa
primary email
- snyongesa@strathmore.edu
Co-author Network
Map of Science